January 2005:
“VAST began delivering its patent pending SHOWSEEKER ™ services to two of the top three Cable Ad Sales MSO’s in multiple markets across the US.”

May 2005:
“VAST announces the delivery the most accurate television programming data from Tribune Media Services. Marty Banks, spokesperson for VAST says “We now offer our customers updated data every 24 hours. This will be considered the industry standard in up to the minute TV programming data. Now rather than solely relying on Network Web Sites or Sports Cue Books, our customers can be sure their programming data is the most current data available. Our data partner, Tribune Media Services has long been recognized as having the most accurate and robust TV data available.”

May 23, 2005:      FOR IMMEDIATE RELEASE
Visual Advertising Sales Technology ( VAST ) unveiled their new SHOWSEEKER™ search tool at the annual CAB Cable Sales Management Conference in Chicago. SHOWSEEKER™ is an on-line application which enables cable ad sales personnel to search TV programming data by genre, keyword, actor, time period, day/date and more. Capable of searching up to 6 weeks in advance, SHOWSEEKER™ is the only program on the market providing robust Tribune Media Data Searches. With data updated daily, SHOWSEEKER™ saves countless hours of searching network web sites and Sports Cue-Books for up to date programming information.

Using a patent pending process, SHOWSEEKER™ can automatically search and email results to users or clients. “Today, its all about program content,” said VAST spokesperson, Marty Banks. “This years CAB Conference theme is Closer to the Customer, Closer to the Sale. We built our product on that very principal,” Banks said. VAST boasts that there is no better way to get closer to your customer than to provide them programming choices that tie-in to their product, service or demographic target. If you want to reach women 35-64, you can find and place your ads on romance and romantic comedy movies. Until now, there has been no efficient way to know when these movies were scheduled to air.

With digital insertion adding scores of new insertable networks and DVRs allowing time-shifted viewing, placing ads in programming that is based on content is now faster, easier and makes more sense than buying based on ratings alone. If you are trying to reach women 35-64, airing a spot on TNT weekend prime movies could be a mistake if the movie your spot airs in turns out to be “Predator” or “Apocalypse Now.”

Conversely, if you know “When Harry Met Sally” is airing on FX or AMC, you can better serve your customer by placing their spot in the right content. Plus, you can sell the spot on lower tiered networks and save the primetime inventory on TNT for that Dodge Truck Dealer who wants to reach men.

VAST’s SHOWSEEKER™ is currently being used in various markets across the country in two of the top three MSOs. Banks, co-founder and former Local Sales Manager for Comcast said, “The response has been tremendous and we look forward to adding many new customers this year.”

For more information contact:
Marty Banks
530-885-1609
martybanks@vastadsales.com