VAST™ provides cutting edge technology and tools designed by ad sales professionals who realized the tremendous needs in the industry, and developed the applications to answer these needs. Each VAST™ tool (or module) is designed to simplify the sales process. ShowSeeker™ VAST's first tool to be released, includes an automated method for seeking targeted program content which corresponds to advertiser's products and services. Also, an automated permission e-mail system delivers focused content choices to existing clients and prospects to drive incremental sales and increase the quality and frequency of personal contact. ShowSeeker™ targets ad agencies across the nation and multi channel sales organizations alike.

Lower your Cost of Sale!
The single greatest cost of sale for Cable Ad Sales Organizations is the salary, commissions and benefits paid to their Account Executives. Up to 6 hours or more per month are wasted by AE’s searching for programming content on network web sites, program grids, update emails and network brochures.

It Pays to use ShowSeeker! Using a conservative average of $60,000 per year in total compensation, your Ad Sales Organization could save up to $2300 or more per year…PER AE! Add up additional time saved by research and sales support staff and watch how quickly SHOWSEEKER saves time and money. All this adds up to a healthier bottom line!

Sell Deeper with Greater Inventory Utilization!
AE’s rarely take the time to find and sell fixed programming that connects to their clients’ business. Instead, selling dayparts or rotators based solely on ratings or network perception is the norm. This results in most of your revenue coming from a handful networks. But remember, people watch their favorite television programs, NOT DAYPARTS! Selling content is the key to selling deeper into ALL of your networks, which opens inventory on top-selling networks and creates more effective schedules for your advertisers!

Today’s multi-channel television viewer has the “power of the remote” at their fingertips. There are hundreds of great shows that air unsold every month. Why? The answer is that until now, there was no way to efficiently match program content to the advertiser. SHOWSEEKER allows AEs to search for programs that relate to the business and/or desired demographic and sell spots in shows based on content. It’s about time!

Selling by ratings alone can be misleading as well. Consider this. If your advertiser is a furniture store wanting to reach Women 35-64, a 3.0 cable rating on TNT’s Saturday night movie would be wasted if the ad ran in the movie “Terminator”. Conversely, if you sold the same advertiser a spot on AMC in the movie “When Harry Met Sally” you would not only better serve your advertiser, but you would create a “High Value” spot from inventory on a network you may not have otherwise considered. Plus, you would leave another spot open on TNT.

Find it Fast, Keep it Accurate and Update Daily! SHOWSEEKER allows your AE’s to instantly find movies, sports, specials, season premiers and finales, and more. Search by genre (Romance, Western, Comedy) by keyword (Actor, Title, program content and more) by day of week, date, date range, and time period. All this and much more, with accurate search results up to 6 weeks in advance.

VAST’s patent pending process receives daily programming updates from our data partner Tribune Media Services. Widely recognized as the worlds most accurate TV data source, you can now rely on SHOWSEEKER to update even the most volatile sports schedules rather than relying solely on “Cue Books” and surfing network web sites.

Generate New and Incremental Revenue!

Prospecting and Cold Calling - Keeping the Funnel Full. Timing is essential when cold calling or prospecting. As the old saying goes, “No doesn’t necessarily mean no . . . it often just means not right now.” Our latest live, on-line training methods can show your AEs how to use ShowSeeker as a dynamite prospecting tool. Prospecting with ShowSeeker allows you to automate your follow up contact with those “Not right now” prospects until the timing is right. SHOWSEEKER can help you prevent prospects from falling between the cracks. How much is it worth to stay in touch with prospects to remind them about great quality programming that relates to their business? Frequency and quality of contact is the key to turning prospects into paid advertisers!

Unsold Inventory Packaging - Unsold inventory has tremendous potential to generate incremental revenue. Spots that go unsold are like seats on an airplane. Once the plane leaves the runway, it’s too late to sell those seats...for any price. The same thing applies to air-time. Once a program airs, it’s too late to sell spots! Use ShowSeeker to offer last-minute opportunities to preferred clients for unsold weekend inventory, especially on consistently undersold networks. Your customers will buy more if you tie-in to their business. Sell last-minute spots on “stand-by.” Content is King!

Reduce Churn! - Advertiser churn is one of the most serious revenue loss issues facing today’s Cable Ad Sales Organizations. One common reason for cancellations is when advertisers say, “I never see my commercial!” Their perception is that if they don’t see it, nobody does. By using ShowSeeker to target the advertiser’s favorite shows, you know they will see their commercials when they watch TV…and they will know which shows to watch! You want advertisers to say, “If I see my commercials, my customers see them too.” Because ShowSeeker has the capability to electronically store client data, when a new AE is assigned the account, they immediately have a snapshot of the client’s information and preferences.

Building Client Relationships - Your AE’s can provide an interesting, fun and valuable service to their advertisers by emailing custom TV listings. And with SHOWSEEKER, it’s automatic. Just set the parameters and the software does all the work by searching the program database and sending periodic emails of the advertiser’s favorite shows.

VAST SHOWSEEKER™ Delivers:

• Operational Cost Savings
• Selling Deeper / Greater Inventory Utilization
• Revenue Generation
• Churn Reduction